You just spent 10 hours practicing your presentation. You have your physical model and your sheets, and you're looking sharp. Then the jury hits you with this question, "So tell me, what's your concept?" This simple question is capable of increasing the anxiety of design students to extreme levels. But, if understood correctly, it can get you that A. In this blog post, we will guide you in understanding the term and how to present your architecture concept effectively in the jury or just when you want to explain your idea.
What is an architectural concept?
A concept in architecture and interior design refers to a central idea or theme that guides the design process and serves as the basis for all design decisions. It's essentially the designer's vision for the space and the intentions behind the design. The concept should reflect the designer's ideas about function, form, materials, and context, and how these elements come together to create a cohesive and effective design.
In other words, the concept is the main idea of your design. Many students assume that the concept should be based on an object. This isn't true, it can be any idea that truly drives your design.
What are some go-to resources for understanding architecture concepts?
Architecture: Form, Space, & Order. By Francis D. K. Ching (Aka the bible of architecture students)
Conditional Design: An introduction to elemental architecture. By Anthony di Mari
Forming and Centering: Foundational Aspects of Architectural Design. By Kenneth Moffett.
Siteless: 1001 Building Forms. By François Blanciak
Operative Design: A Catalog of Spatial Verbs. By Anthony di Mari.
The Architecture Concept Book. By James Tait.
Design Process in Architecture: From Concept to Completion. By Geoffrey Makstutis.
Also, this video by the architect Barry Berkus (god rest his soul) offers a good insight into the thinking process of an architect
Why is an architectural concept important?
In architecture and interior design, a concept is essential because it serves as a road map for the design process. It assists the designer in making decisions about the design's direction, materials to use, and how to incorporate the various elements of the space. The concept also assists the designer in communicating their vision to others, including clients, contractors, and the jury.
How to present your architectural concept
What do you do once you are standing in front of your jurors?
Be clear and concise: Your concept should be easy to understand and well-articulated. Use simple language and clear explanations to help the jury understand your vision.
Use visual aids: Refer to your sketches, renders, physical model, etc. Architects/designers eat with their eyes, and your jury needs a visual reference to understand your concept.
Be creative: Use analogies, storytelling, or other techniques to help the jury understand the concept. It will make your presentation more engaging and memorable.
Showcase your research: Research the context, site surroundings, and local materials, and be critical. Include this research in your presentation to demonstrate your knowledge and understanding of the design problem.
Be well-organized: A well-organized presentation is critical for effectively communicating your concept. Ensure your sheets are clear and easy to follow, and that your presentation has a clear structure.
Conclusion
In conclusion, an architectural concept is a central idea or theme that guides the design process and provides a roadmap for all design decisions. When presenting your concept to your jury, it's important to be clear and concise, use visual aids, be creative, showcase your research, and be well-organized. Follow these tips, read the referenced books, go out and experience real architecture, talk to professional architects, and talk to your instructors, all of this will solidify the architectural design process in your mind. And make sure you enjoy the process and let your creativity flow on the paper.
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